September 22, 2010
Like ‘em or not, Starbucks has one of the most integral ingredients a successful brand requires . . . consistency. When you scrunch up your nose, put on your best snob face and order that iced single Venti, 7-pump peppermint, caramel Sauce top AND bottom, light ice, no whip, mocha, you already know EXACTLY what [...]
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August 4, 2010
Ups and downs. We all have ‘em. And for creative types, it’s not at all uncommon to be emotionally affected by the public’s response to our work. You’re flying high off the mad success of your previous CD sales and the reviews that came with it. Suddenly, the follow-up album tanks, you’re sitting on a [...]
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